ARC+M is a boutique content and marketing agency based in the South West of Western Australia. We help a global portfolio of clients through tailored storytelling, strategic messaging and expert technical writing and editing.
recent projects
who we are
ARC+M is the agency of Amy Richardson, a journalist, editor, SEO copywriter and technical writer. She began her career as a health journalist for The West Australian and went on to hold senior editorial roles at some of the world's leading media companies and brands including Country Style magazine/News Corp, Snapchat, Monocle and Serco. In Perth, Amy was the managing editor at Scoop Publishing and editor of the flagship title Scoop.
Since launching ARC+M, Amy specialises in crafting compelling editorial and marketing material that helps her clients achieve their content goals. For larger custom-content projects, she draws upon her industry contacts collated over more than twenty years to assemble talented teams of writers, editors, photographers, designers and web developers.
As a features writer for the mainstream media, Amy's stories have appeared in titles such as The Guardian, The Australian, InsideOut, Monocle, Country Style, Real Living, Qantas's Spirit of Australia and Virgin's Voyeur inflight magazines (editorial website currently under construction, but please see writing samples). She has been the editor of more than 10 books and magazines.
what we do
With a particular focus on travel, food, design, architecture and small business, ARC+M specialises in:
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helping businesses build and reach their target audiences with narrative-driven branding, content and marketing strategies
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creating and overseeing custom-content projects (books, websites, brochures, magazines and newsletters)
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writing editorial and advertorial articles for the media
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creating search engine optimised (SEO) marketing assets for small businesses (websites, blog posts, etc)
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technical writing and editing for corporate business communications
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sub-editing and proofreading
Testimonials
testimonials
“When Amy is looking after a project I know I don't need to worry – she has the ability to coordinate large teams effortlessly and deliver results on, or ahead of schedule. She is an ideas machine and always presents solutions rather than problems.
She also has a wonderful way with words: whether writing stories or sales copy, I can count on her to file flawless copy which is always a joy to read. I have no reservations whatsoever in recommending her services."
Joe Pickard, Books Editor at Monocle
“Amy has been handling the copywriting for my product brochures and website for several years. I have worked with other copywriters in the past and always ended up disappointed. Nobody compares!
She understands your vision and has this incredible talent of translating your thoughts into words in the most convincing and eloquent way. Her work always exceeds my expectations. She is very detailed-oriented, very timely in meeting her deadlines and listens to her clients. Thanks Amy for your true professionalism.”
Anastasia Marcakis
Sales director at Supreme Inc.